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The Importance of Digital Marketing: Top 10 Reasons You Need It

បានប្រកាសនៅ Marketing & SEO នៅSeptember 10 2019 at 11:06 AM

1. Reaches People Where They Spend Their Time & Money

    Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.Social Media is where people are. But do people buy things there?One of the top 10 reasons people say they’re on social media is to buy products advertised to them. They spend around 37% of their social media time interacting with branded content.

    Social Media Marketing  and Advertising are only a piece of digital marketing. But it’s a very important one. Throughout this article, we’ll look at many kinds of online marketing methods. This will show the importance of digital marketing to your business.

2. Levels the Playing Field for Small Business

    Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones.

    Continue to explore the benefits and importance of digital marketing. Just how it levels the playing field becomes increasingly clear.

3. More Targeted

   One of the gifts that digital marketing has given us is the ability to dissect huge demographics. Whittle them down into very targeted groups to get super-focused on a specific kind of person.

4. Can Be Hyper-Personalized

We’ve only just begun to discuss the importance of digital marketing in regards to targeting. With email marketing, yet another important part of digital marketing, you can target almost down to the individual level.

We call this “segmentation“.

In some cases, you actually can get to the individual level. Marketers call this “Personalization“.

72% of consumers prefer that businesses use email to communicate with them. This gives people a sense of control that makes them more comfortable signing up for your emails and buying from you. If they don’t like what you send them, they can just unsubscribe.

5. More Advanced Analytics

What do you really know about how a TV ad performed? You can determine best times for the ad to air and best frequency if you do some testing. You might create a focus group to drill down on the data. But generally, you only know its reach according to the agency and whether it increased buzz, sales, or met a similar marketing goal.

6. Easy to Scale & Adapt

As with any marketing, there’s initial investment required to get traffic flowing. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your business grows.
The importance of digital marketing lies in the fact that you can get instant results. Analyze data and make changes fast to reduce wasted ad spend and lost revenues.

7. Best ROI

Email marketing is a conversion machine. But you do need a way to build your email list with quality subscribers. Then deliver highly relevant content to a subscriber’s inbox.

This is most often accomplished through a combination of social media marketing and content marketing. But these marketing methods have an impressive ROI of their own.

Content marketing can generate 3X the leads for about 62% less than traditional marketing. Of course, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.

8. Aligns with How People Today Shop

88% of people consider online reviews an important part of the buying decision.
23% of people visit your business after reading a good review.
Whether it’s something a friend shared on social media, the result of a search query, or an email newsletter that they received in their inbox, it all starts here. The more integrated your business is with the customer’s online experience, the most easily you grow your business.

9. How People Prefer that Businesses Reach Them

People are tired of traditional advertising. They learned that they have a choice. 20% of 16 to 34 year olds use an ad blocker online. Overwhelmingly, people flee websites that pop up annoying invites and ads when they first land on the page.

They’re choosing to consume media that doesn’t force them to sit through commercials.

It seems cliche. But people want respect. They want someone to provide them with information that helps them make informed decisions. They want to buy from brands that value what they value. They want you to be part of their conversations.

The importance of digital marketing is that it allows you to market to people in ways that show you respect them and value them as human beings.

10. Integrates Marketing with Mobile Technology

According to research by IBM, mobile transactions are increasing at the lightning fast speed of 35% year over year. But it’s not just the actual buying and selling happening on mobile.

People are increasingly using their mobile phones as a kind of augmented reality layered over a business. They’re looking at reviews and product information while in your store. They may be ordering online or communicating with customer care en route.

A selfie they take in your store becomes a promotional opportunity for you. They may write a review for you before they even leave your office.

Integrate the mobile experience with the physical experience. As you do, the better your business will take advantage of these opportunities.

Send an alert to let someone to let them know something they were interested in is on sale as they walk down that aisle. Use physical store behavior as tracked by their phone (with permission, of course).

With it, send more relevant offers. Invite someone to visit the store when geo-location shows that they’re in the area.

 

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