1. Reaches People Where They Spend Their Time & Money
Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.Social Media is where people are. But do people buy things there?One of the top 10 reasons people say they’re on social media is to buy products advertised to them. They spend around 37% of their social media time interacting with branded content.
Social Media Marketing and Advertising are only a piece of digital marketing. But it’s a very important one. Throughout this article, we’ll look at many kinds of online marketing methods. This will show the importance of digital marketing to your business.
2. Levels the Playing Field for Small Business
Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones.
Continue to explore the benefits and importance of digital marketing. Just how it levels the playing field becomes increasingly clear.
3. More Targeted
4. Can Be Hyper-Personalized
We’ve only just begun to discuss the importance of digital marketing in regards to targeting. With email marketing, yet another important part of digital marketing, you can target almost down to the individual level.
We call this “segmentation“.
In some cases, you actually can get to the individual level. Marketers call this “Personalization“.
72% of consumers prefer that businesses use email to communicate with them. This gives people a sense of control that makes them more comfortable signing up for your emails and buying from you. If they don’t like what you send them, they can just unsubscribe.
5. More Advanced Analytics
6. Easy to Scale & Adapt
7. Best ROI
Email marketing is a conversion machine. But you do need a way to build your email list with quality subscribers. Then deliver highly relevant content to a subscriber’s inbox.
This is most often accomplished through a combination of social media marketing and content marketing. But these marketing methods have an impressive ROI of their own.
Content marketing can generate 3X the leads for about 62% less than traditional marketing. Of course, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.
8. Aligns with How People Today Shop
9. How People Prefer that Businesses Reach Them
People are tired of traditional advertising. They learned that they have a choice. 20% of 16 to 34 year olds use an ad blocker online. Overwhelmingly, people flee websites that pop up annoying invites and ads when they first land on the page.
They’re choosing to consume media that doesn’t force them to sit through commercials.
It seems cliche. But people want respect. They want someone to provide them with information that helps them make informed decisions. They want to buy from brands that value what they value. They want you to be part of their conversations.
The importance of digital marketing is that it allows you to market to people in ways that show you respect them and value them as human beings.
10. Integrates Marketing with Mobile Technology
People are increasingly using their mobile phones as a kind of augmented reality layered over a business. They’re looking at reviews and product information while in your store. They may be ordering online or communicating with customer care en route.
A selfie they take in your store becomes a promotional opportunity for you. They may write a review for you before they even leave your office.
Integrate the mobile experience with the physical experience. As you do, the better your business will take advantage of these opportunities.
Send an alert to let someone to let them know something they were interested in is on sale as they walk down that aisle. Use physical store behavior as tracked by their phone (with permission, of course).
With it, send more relevant offers. Invite someone to visit the store when geo-location shows that they’re in the area.