5 Must-Read Business Books for MBA Students

Posted in Learning & Education on July 21 2021 at 07:30 PM

The answer is reading extensively. Have you ever wondered what different experts who offer MBA assignment help do to make management plans successful every time?

We took must-read recommendations from experts working offer MBA assignment help uk, and they mentioned the following brilliant books.

  1. Influence: The Psychology of Persuasion

Penned by Dr Robert Cialdini, this book explains how to influence others and the psychological reasons that compel people to say “yes”. The author cites several cases to support his claims. What also makes this book a must-read is its witty style of writing. This book is an excellent read if you want to understand the psyche of consumers.

 

  1. How Brands Become Icons

In this book, Douglas Holt explores how iconic brands like Nike, Coca – Cola, Harley and Budweiser have reached the zenith of success with their marketing campaigns and can take finance assignment help . The author happens to be an associate professor of marketing at the Harvard Business School, so you know you will be learning from the best.

 

  1. Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time

This book is a part of the reading list suggested by Harvard University. Written by Starbucks’s CEO and former chairman, Howard Schultz, the book recounts the steps that helped the brand grow from one store to almost 30,000 worldwide. Understand how Starbucks used innovative marketing strategies to take marketing coursework writing service that brought in the coffee shop boom in America.

 

  1. Marketing For Tomorrow, Not Yesterday

In his non-fiction bestseller, Zain Raj explains how successful businesses need more than just identifying and giving what the customer wants. Raj explains why it is time to chuck the old rules of conducting business and restructure them to suit the demands of educated consumers. The book also tells you how to optimise technological advancements to engage with customers. 

 

  1. Positioning: The Battle for Your Mind

In this book, advertising gurus Jack Trout and Al Ries explain how to inject your brand into the subconscious mind of your customers without being too explicit. The book teaches you how to flourish in a position in the market that no one else holds. You will also get to learn several simple yet effective ideas in the realm of marketing.

 

No longer will you have to ask around, “Can you please do my assignment for me?” read these books for business tactics and expand your knowledge bank.   

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