Since the launch of YouTube, the number of people consuming content through videos has increased. One way to get your video content to a higher position on YouTube is by conducting keyword research.
As opposed to paid ads, keyword research is relatively easy and cheap to increase your brand reach on the platform. It is the method of finding out the words searched most often by people on YouTube.
Trending keywords on YouTube are likely to drive more traffic organically. To better understand the nitty-gritty of conducting keyword research, you can even hire the Best SEO Company in Delhi.
How to Conduct Keyword Research on YouTube?
- Using YouTube’s Autocomplete Feature
YouTube provides a list of autocomplete suggestions. This allows you to find out the search queries that are in fashion. As a result, you get to extrapolate the keywords used to boost your traffic organically.
- Analyzing Competitor’s Videos
You can find out the trending keywords by analyzing your rivals’ videos. This gives you a better picture of which keywords are responsible and relevant for getting an immense boost in traffic.
All you have to do is click on the most famous video of your rival. Analyze the keywords used in the title and description. To know the exact keywords used, tap 'Control+ U,' then press 'Control+ F,' and finally type 'Keywords' in the bar that pops up.
- Utilizing Keyword Research Tools
Instead of using the above method, you can carry out the keyword research through free extensions provided by google chrome. Free tools are available to help you figure out the keywords used in your competitors' videos, viz-a-viz those you have used in your videos.
To get a detailed report on this, you can even use paid tools.
- Checking the Analytics Report
YouTube also provides an Analytics report which helps you learn more about the keywords. You can get hold of this report on the platform once you log in. It will be available on the 'YouTube Studio.'
You can learn how trendy each keyword is by tapping the option of 'Reach Viewers.' This allows you to work on improving your visibility by using the right keywords.
- Using YouTube Ads
YouTube ads are an effective way to get your videos across to as many people as possible. In other words, it can help you increase your YouTube reach. You need to keep a portion of your budget aside for this. You can use display ads, non-skippable ads, overlay ads, etc.
The only prerequisite is that you should use the relevant keywords. Your ad’s visibility increases if the right keywords are chosen.
Keyword research helps you find the words you can use in your video's title and description to gain visibility. Using the keywords when they are in trend is the best way to get traffic organically. TYC Communication, the Best Digital Marketing Services in Delhi, can offer you a professional way of conducting keyword research for YouTube.