With smartphones and internet services getting cheaper day by day, the scope of mobile applications is increasing on a rapid scale. In such a scenario, mobile app development is playing a key role in delivering the business ambitions. The number of smartphone users are expected to surpass the coveted 4 billion mark by 2021. You can easily imagine the possibilities that the sheer figure can offer to your business. The estimates of the app store intelligence firm Sensor tower can give you an insight. According to a report published by them, consumers will spend a combined value of $156 billion in mobile apps across Apple’s App Store and Google Play by 2023! To put that in perspective, that figure is almost the size of the economy of Denmark in 2019!
Take the example of Gaana.com, which was established in 2005 as a website for songs. When they did not have many visits, they decided to take the plunge with a mobile application for songs in 2010. And, it yielded results instantly! They recorded a whopping 1.4 million unique visitors in the first month (Source: The Economic Times, 10 August 2011). This is the kind of impact that mobile apps can make!
Since the introduction of the app store, the app development company's official website has advanced in leaps and bounds. To survive in this era, every business needs an app. The benefits are numerous and unquantifiable! There are thousands of mobile app development guides available online, you can gather more detailed information from such informative articles. Let’s summarize the benefits in a few points:
1. The option to analyze customer sentiments
If you have a mobile app for your business, you can collect relevant information to analyze customer behavior (spending patterns, app satisfaction, average revenue per user(ARPU), etc). This will provide you a deep insight on how to improve your business and how to further modify the app to increase engagement.
2. Marketing techniques to boost sales
Mobile applications can be utilized to advertise and grab the customer’s attention through various techniques like pop-up notifications, direct messages to customers and display of ongoing offers and discounts on the application home-page. All these can go a long way to develop a long-lasting relationship with the customers and make them revisit your business.
3. Expand your customer base
With your business application, just a click away to get downloaded from an app store, it enhances the ease of doing business. It literally takes the location of customers out of the equation! No matter wherever they are, they can reach you with a smartphone, an internet connection, and your mobile app. Don’t miss out on the opportunity to reach out to the treasure trove of 4 billion smartphone users by 2021!
4. Unhindered 2-way communication
Whenever there is a query in the customer’s mind regarding any service, they can reach out to you. It will help your service providers to promptly address their concerns and resolve their problems.
5. Uptick in business process efficiency
This benefit is not targeted to the customers. By using an application for the daily in-house business processes, it will greatly increase the efficiency of your business. Imagine the employees have an application that allows them to communicate, exchange data and files, monitor and manage business resources, and analyze the official statistics. Mobile app development that is targeted for utilization within the company is becoming a common norm increasingly.
Developing mobile apps for businesses has enormous potential to offer many benefits to the company. If you are still unsure why you should opt for a mobile app for your business, let’s hope that the arguments provided in this quora answer will help you to move in the right direction. The most important thing is to remember that the app must resolve the challenges of your business and contribute to the growth of your business.
So, it is necessary to create a blueprint of your requirements and consult with a reputed mobile app development company. To give you a head-start, you can consult Sparx IT Solutions for any mobile app development requirements. Having been a part of the mobile app development arena for a long time, they are armed with the optimum experience. They have a highly skilled team who can develop the perfect application to blend with any business.