Google Adwords is considered the best platform to do paid promotion and run advertisements for various products and services. You can think of the Google Adwords as a Pay-Per-Click module of advertisement. In this method of advertisements, advertisers have to pay for each click received on the ads. As Google Adwords is a paid method of online advertisement, it is important to work strategically. Make sure you do your keyword research perfectly and write a perfect ad copy. To ensure the best results, you can hire the best digital marketing company.