Much have been discuss by all the stake holders in Siem Reap and it's great and good as it shows a concern by them. Should we not first ask ourselves and foremost what is the action need at least at a tactical level while collecting and discussing the strategy ? Should we not ask ourselves what is needed to given out first and then to receive or take after the action is taken ? Do we not need to take small steps and get out to the market instead of asking why they are not doing ? Anyone interested to hearing our the suggestion of how we can increase arrival - do a LIKE and then we can decide on the next step on going forward etc.